NORDSTROM SOUVENIR

Souvenir was a commemorative gift collection created to celebrate the 2019 opening of Nordstrom’s flagship Manhattan store and the launch of the brand’s updated logo and coordinating pattern suite.

Selected to design the product range, I determined how the new logo and patterns would live on each item, translating the refreshed brand identity into a cohesive and playful family of functional souvenirs spanning apparel, accessories, entertaining, and gifts, from socks and totes to mugs, snow globes, and much more.